The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and […]…

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Related Stories The Weekly Measure: Optimized Content, Link Spam & Navigating Google The Weekly Measure: Going Viral, History of Spam & Blog Post Anatomy The…

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, PPC, social media, SEO, link building and email marketing fields. Related Stories The Weekly Measure: Optimized Content, Link Spam & Navigating Google The Weekly Measure: Voice Searches, Buyer’s Journey & Facebook Ads Myths The Weekly Measure:…