TopRank’s Online Marketing Blog covers “the inevitable intersection of social media marketing and search engine optimization” and has since 2003. The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and…

Search Engine People is the leader in Digital Marketing, SEO, and PPC in Toronto, Canada. These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like A/B/C testing.…

Quick Sprout’s #1 focus – to help you “Make Better Content.” Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of…

TopRank’s Online Marketing Blog covers “the inevitable intersection of social media marketing and search engine optimization” and has since 2003. Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As…

Social Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, Pinterest and more. Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights…

Social Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, Pinterest and more. Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads…

Quick Sprout’s #1 focus – to help you “Make Better Content.” One billion hours of video. That’s how much content is viewed each and every day on YouTube! That translates to 46,000 years of content annually. Another amazing thing about YouTube is the amount of time users spend on it. Believe it or not, the average YouTube session…

Search Engine People is the leader in Digital Marketing, SEO, and PPC in Toronto, Canada. Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? Let’s dive…

Search Engine Watch provides “news articles, guides, reviews and commentary about Search, PPC, Social, Mobile, Analytics and more.” When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in…