It’s been five years since Facebook Login (formerly Facebook Connect) was released to developers in Summer 2008, and websites and products everywhere have adopted Facebook’s social sign-in.
The concept of Facebook Login is no longer foreign to website visitors. Statistics show that:
- 87% of visitors are familiar with social sign-in
- 54% of visitors may leave a website if asked to register in the traditional way (filling out a form).
Users understand they benefit from a quick and simple registration process and account activation, and with that Facebook Login has become a new norm.
Product Managers and Growth Hackers are also big fans of Facebook Login – they jump for joy as their registration conversions and user engagement metrics skyrocket.
- Convince & Convert’s Jay Baer stated that social login can boost conversions by as much as 50%.
- Facebook itself reports that websites using Facebook Login have seen a 30% – 200% growth in registrations, and a 15% – 100% growth in page views.